Online Marketing: Squidoo

I have been working full time as a freelance communications specialist for a year, and I am still building up a clientele. As a writer and editor, I don’t have to live in the same city as my client, so I’m using the internet as one medium for letting people know about my services.

I enjoy reading Seth Godin’s books (particularly Purple Cow) as he has a fresh approach to marketing. So I decided I’d try out Squidoo, which was founded by Godin. Squidoo is a collection of pages about a virtually unlimited number of topics. If you are passionate about gardening or knitting or your business and want to share your ideas with other people, then you can do it on Squidoo. It’s free and relatively easy to set up.

I decided to set up two pages – one about Writing a Killer Resume and another about Corporate Oral History. This was an opportunity to refine my thoughts about both types of writing assignments and to create a permanent site to showcase the type of work I do. I have linked them to my website as additional reference material for potential clients.

Clients can now review the type of work I do and my writing style. And I’m not limited to a local audience.

Comments

Post a Comment

Popular posts from this blog

Flavourful Saskatoon, August 21, 2017

Image
Prairie Harvest Café I was sad to learn that Prairie Harvest Café has closed its doors. It’s been one of my favorite Saskatoon restaurants since day one, and I really appreciated the fact that the chefs focused on cooking with local ingredients, many supplied by the Saskatoon Farmers’ Market. All the best of luck in your new adventures. We’ll miss you. Hug a Farmer This has been a tough summer for many farmers. Prairie Sun Orchard lost their entire cherry crop to insects. Drop by their stand at the Saskatoon Farmers’ Market, tell them you care, and have an ice cream. My favorite is the chocolate cherry fudge, but Clare Pearson, the principal ice cream maker, says her new favorite is the salted caramel. Peppers If you’re like me, you assume that all small, skinny peppers are super hot and avoid them like the plague. But that’s a big mistake. Kaleidoscope Vegetable Gardens is offering two long, skinny peppers – one can be hot, but the other isn’t. Padron chile pepper
Read more

Flavourful Saskatoon, August 28, 2017

Image
The Next Great Food Business Public Tasting, Sept. 7 The Local Kitchen is hosting a public tasting with samples from each of the finalists in the Next Great Food Business competition. Finalists are: King’s Jerky, Kind Condiments , Smoke and Salt BBQ, Bannock Express , and Voodoo Van . Wine Tastings Guess the most expensive wine (Sept. 8), sample some Rhône wines (Sept. 22), or attend the 2017 Premier Showcase Wine Dinner (Sept. 28) sponsored by Saskatoon Co-op Wine Spirits Beer. Premier Showcase is also offering a Portugal with a Splash of California wine seminar (Sept. 29) and a Women & Whisky seminar (Sept. 30). Refresh and Renew I had a chat with Trent Loewen about his plans now that he has sold Earth Bound Bakery. He is heading east to visit chef friends in Ontario and then off to New Zealand to explore what's happening there. After 9 years with a single focus, it's time to explore new ideas. Interestingly enough, the bakery's new owner is a business
Read more

Spelt and Millet: Ancient Grains for Today's Healthy Diet

Image
When I was growing up, whole wheat flour and rice were exotic options. Now we have a whole range of intriguing choices – buckwheat, spelt, millet, kamut – the list goes on and on. My problem is that I don’t know very much about some of these grains, so I arranged a phone call with Nicole Davis, the Owner/Manager of Daybreak Mill near Estevan. Daybreak Mill grows and processes approximately 18 different kinds of flour, whole and de-hulled grains, flakes, cereals, and legumes. They are 100% organic. “We want people to have access to healthy, wholesome food,” Nicole explains. Two of Daybreak’s products – spelt and millet – have been nourishing people around the world for over 9,000 years. Spelt Spelt was cultivated by ancient civilizations in Europe and the Middle East for thousands of years. It grows well in poor soil and doesn’t require fertilizer. It’s resistant to frost and the thick husk protects the grain from insects. However, spelt requires more processing than wheat as
Read more

Beer: History, Trivia and War

Image
Brew North by Ian Coutts is a fascinating look at the history of beer in Canada. I particularly enjoyed the archival photos and beer labels. Here are some tidbits from Canada’s brewing history:           In 2007, Canadians drank 71.67 litres per capita with the Yukon leading the way at 139.75 litres per person, followed by Alberta at 98.54      The first criminal trial and hanging in Upper Canada was held at Finkle’s Tavern, which opened near Bath, Ontario, in 1793.      Two skeletons at the bar were props for Charles McKiernan’s tall tales (told in rhyme) at Joe Beef’s Canteen in Montreal. Customers shared the bar with a variety of animals, including a succession of beer-drinking bears.      Empty beer bottles were originally stored in crates filled with straw, a favourite spot for mice to nest. And the bottles were dark green, so it was hard to tell if the bottle was already occupied when it was filled with beer.      During Prohibition, many breweries switched to making soft dr
Read more

The Golden Towns of Beaujolais

Image
Heading north out of Lyon, you pass through a long tunnel and exit into a lush green countryside leaving the city far behind. You then turn and head up the hill onto winding roads between a patchwork of vineyards. Many of the vines are really old with short, thick, twisted trunks and a thin stem of green leaves and buds. These are the Gamay vines of Beaujolais, interspersed with a few fields of greener, leafier Chardonnay vines. South Beaujolais, just 45 minutes northwest of Lyon, encompasses 25 medieval villages of orangey-gold stone (limestone and iron) that is surprisingly vibrant (I had been expecting something lighter, similar to the Cotswolds in England). Some of the villages still have the remains of 14th century castles. Oingt is classed as one of the most beautiful villages of France and it really is lovely. You can take a walk around the town on the former ramparts and the church is austere and beautiful. I was on a half-day tour , which combined stopping to
Read more